All companies need to continuously promote innovation to grow and thrive in an increasingly competitive market. We see big companies being overthrown or challenged all the time, like Nokia and mySpace, in the not-so-distant past. Even more, there are so many macroeconomic disruptions like, for instance, last years’ pandemic, increased inflation, supply shortages, energy crisis, and war. And on top, new technologies emerge like chatGPT, and customers’ tastes and needs change continuously. If the market changes continuously, then so should you, and in order to do so, your company should continuously innovate.
However, unlike startups, established companies are best fit to operate in a mature and stable environment and may be missing important growth opportunities.
In this course, we will explore standard (and not so standard!) techniques used by both startups and more established companies, based on the hands-on experience of the trainer, to help improve the innovation capacity in your company, identify great opportunities, and move from idea to new product launching and go-to-market success
By attending this course, you will be able to:
Unlike other courses on the subject combines an introduction to the most important innovation frameworks (e.g., Design Thinking, Lean Startup, Chasm theory, technology adoption cycle) with practical hands-on experience, including hints and tips, dos and don’ts, and proven benchmarks. The devil is in the details; this course will go deeper and be more practical than others.
The course is unique in combining a thorough overview of the most popular theoretical frameworks for boosting innovation and growth, such as Design Thinking, Lean Startup, and Chasm theory, with hands-on experience and benchmarks. Also, the instructor is an entrepreneur who has been practicing all these methods in real life up until now and will be sharing his experiences during the course.
Marketing executives, Product managers, Product design leads, Strategy & business development people, Business owners or C-level executives, and everyone involved (or willing to be involved) in the process of identifying new ideas (small or big!) and converting them into successful products or initiatives. Faster-changing industries like high technology or energy can benefit more. The ideal company size would be between 100-5000 employees (not too big or too small).
This training module will explore standard (and not-so-standard!) techniques used by both startups and more mature companies, based on the hands-on experience of the trainer, to help improve the innovation capacity in your company, identify great opportunities and move from the idea to new product launching and go-to-market success
Introduction to the innovation process
Introduction to key methodologies to boost innovation
The innovation adoption cycle and introduction to Crossing the Chasm framework
To obtain the team discount below, book your team in one go, and ensure you input each team members individual respective email address, Our system will automatically calculate the correct discount level.
Discounts apply off the FULL PRICE only, and cannot be applied retrospectively if some team members have already booked.
Early Bird Discount
We can not combine Early Bird discounts with Team discounts, the system will give you the best discount option either Early Bird or Team, which ever is highest at the time.
All discounts must require payment at time of registration and before the cut-off date in order to receive the discount.