Duration:
2 Days
Chloé Blanc, Transformational & Empathetic Global Leader, Founder of the Chloé Blanc Consulting company
Digital Marketing transformation is an ongoing force in business today and part of the daily life of consumers and customers. But what is it exactly and how can leaders navigate and drive it? This course highlights the stakes of the digital transformation from a Business, Marketing and Organizational perspective to help your organization thrive. You will discover how people, processes, data, and technology need to be synchronized to identify and deliver innovative customer solutions. You will benefit from actionable recommendations and frameworks to effectively harness digital marketing and organizational design, to transform your business processes, go-to-market strategies and create winning go-to-market models. The digital disruption is also transforming leadership: its requires empathy, influence more than authority, and infinite mindset to inspire and empower stakeholders in a world where constant change is the new normal. During this practical and interactive course, you will also engage with other professionals to share learnings on your respective digital transformation journey.
In this course, attendees will benefit from tangible examples and a 15 years return of experience on digital transformation wins and failures. I will share many examples from my day-to-day digital marketing journey in B2B and B2C, at global scale (across EMEA, APAC, US, LATAM regions).
This course is not about theory. It is all about sharing real life experience from industry leading companies and meeting with other digital and marketing transformation leaders to grow your network. It is not only about having a business impact and driving results, it is also about getting inspiration as a leader, and be ready to inspire others.
With 15 years in digital marketing transformation leadership positions and supporting hundreds of teams across all regions, you will experience unique sessions with real examples and solutions from B2C and B2B industries - that you will be able to implement and test in your own company. This course also provides a unique opportunity to meet with your peers to grow your network and share about your pain points and opportunities across industries.
Marketing and Digital transformation leaders and team members from B2B and B2C companies, working on the digital transformation of their medium to large-size enterprises (Manager, Director, VP levels).
IT transformation leaders willing to better understand the marketing and business digital transformation, and how they can contribute to it.
This course is made for leaders and contributors to the digital marketing transformation of companies. It is all about sharing real life experience – including wins, pain points, failures, and tangible solutions - on how to lead digital marketing transformation with success, step by step. Learnings come from B2C and B2B markets, across industries and regions. This course will expand your capabilities as a leader, to become a strong catalyst for digital growth. This webinar is also an opportunity to extend your network and connect with your peers, getting collectively inspired - and ready to inspire others to drive the transformation with you.
Business and Marketing Digital Transformation: what’s in scope and what are the different steps of the journey
- Learning objectives:
Business transformation at the Digital Age
- Learning objectives:
The power of digital marketing to foster awareness, customer engagement, lead generation and nurturing
- Learning objectives:
Organizational design for a successful transformation
- Learning objectives:
Leading in Digital transformation
- Learning objectives:
2 Days
4 hours Training
PDF certificate to add to your LinkedIn profile
N/A
All Levels
None required
Presentation slides/notes
$1200 (includes training & certification)
N/A
Completely online
On computers, tablets, and smartphones
EST (Eastern Standard Time)
9:00 AM to 1:00 PM
To obtain the team discount below, book your team in one go, and ensure you input each team members individual respective email address, Our system will automatically calculate the correct discount level.
Discounts apply off the FULL PRICE only, and cannot be applied retrospectively if some team members have already booked.
Early Bird Discount
We can not combine Early Bird discounts with Team discounts, the system will give you the best discount option either Early Bird or Team, which ever is highest at the time.
All discounts must require payment at time of registration and before the cut-off date in order to receive the discount.
Shareable on:
GLOMACS is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org
Oxford Management Centre
A GLOMACS - Oxford Management Centre collaboration aimed at providing the best training services and benefits to our valued clients.
Are you interested in having your team trained by our expert instructors.
Click HereAre you interested in completed bespoke tailored training for yourself.
Click HereDo you specific technical questions you want to ensure the course covers
Click HereWith a vision to change the way business think, act and operate in leading their Digital Business and marketing transformation, Chloé work with leaders and organizations from all industries to help shape their digital marketing strategy and transform their company culture, organizational design, business models and processes to drive growth and business impact. Chloé Blanc is passionate about building digital marketing capability in people and organizations for business growth.
She brings over 15 years of Marketing, Digital and Consulting experience in global leadership and advisory roles, leading and mentoring teams to deliver enterprise-wide transformations. She has worked as a Digital Marketing leader and external consultant with industry leading companies and clients across Tech, Telecom, Media and Nutrition industries. Her knowledge is founded on wins and failures she experienced in her career in digital marketing transformation, as well as her strong network of peers, partners and clients.
Chloé is a former EY consultant in Strategy, Marketing and Innovation. In the last years as Global Director of Digital Marketing of ADM, she created, structured and led the development of ADM global Digital Marketing direction to support Brand Awareness, Lead Generation and Growth across all ADM businesses and regions. She also developed and led many pragmatic training programs on digital strategy, digital marketing transformation and leadership for organizations and students.
She is now the Founder and CEO of Chloé Blanc Consulting, a Consulting and Training company based in France, to help global teams transform their business to adapt and seize the opportunities of the digital age.
Chloé is qualified with a Master Degree in Management and Administration from the ESCP Europe Business School and a MBA in Leadership received in 2019. As the first recipient of the Rachel Hudson leadership Award, she was recognized by ADM for her Inspirational and Transformational Leadership, Business Ownership and Global and Innovation mindset.
LinkedIn Profile: https://www.linkedin.com/in/chloe-blanc/
Online Instructor-Led
18 and 19 September 2023
Time Zone
EST (Eastern Standard Time)
9:00 AM to 1:00 PM
Register before June 30, 2023 & save 40% $720 $1200
Online Instructor-Led
12 and 13 October 2023
Time Zone
EST (Eastern Standard Time)
9:00 AM to 1:00 PM
Register before June 30, 2023 & save 40% $720 $1200
Thanks to her strong experience in digital transformation and leadership, Chloe left a significant mark at ADM as an inspiring and strong leader. Chloe provided numerous speaker contributions on global, regional and national level and every single time evidenced she is energizing speaker, amazing storyteller and she can captivate and motivate the audience.
Senior Legal Counsel EMEA, ADM and Chairman Women Leadership EMEA
I highly recommend Chloé’s courses in Digital transformation and Leadership. Chloé was instrumental in educating all levels of the ADM organization, from marketers, to sales, to top leadership. She created and led many courses across businesses and regions as part of our Marketing Academy internal training program. In her courses, Chloé provides both actionable / hands-on tips and strategic insights, with a real ability to customize and scale the approach towards the digital maturity of the audience. Chloé is a very inspirational coach and mentor with natural leadership. I really enjoyed my different training experiences with Chloé and the new set of skills acquired.
Branding Manager, ADM
I have had the pleasure to collaborate with Chloé as a trainer in Digital strategy in my academic courses. Chloé has a strong Business experience in digital and cultural transformation and a unique ability to share her passion and knowledge with students. She knows how to target her communication to the audience, keep it simple and provide pragmatic and actionable solutions. One of her strengths is to provide an engaging experience to the students, be very credible while remaining highly approachable.
Director Entreprise & Strategy program, IMT Atlantique School
Are you interested in having your team trained by our expert instructors.
Click HereAre you interested in completed bespoke tailored training for yourself.
Click HereDo you specific technical questions you want to ensure the course covers
Click HereAnswers to the questions we get asked the most.
All customers and consumer are now including digital habits in their day-to-day activities. Digital marketing transformation is not an option anymore for B2B and B2C companies, small and large, locally and globally. All marketing and business leaders, as well as their teams members, should be adapting and able to embrace the transformation, to seize the new digital marketing opportunities to make a business impact and become the inspiring leaders of tomorrow.
This course is helpful if you are at the beginning of your digital transformation journey, or if you are accelerating its pace and bringing your transformation to the next level.
After this course, you will be able to assess the digital marketing maturity of your organization, then apply quick wins and start to pilot best practices (in organizational design, governance and processes) that are critical to succeed in your transformation.
This course has been designed to suit positions as multiple levels of an organization, from team member, manager, director or executive sponsor.
Basic notions of digital marketing and transformation are recommended, but not required to attend the training.
Please call us at + 1 312-496 6621 or email proqistraininginstitute@proqis.com and we will be happy to help
Proqis Training Institute is part of the Proqis family of companies, which are separate divisions of Global Media Research Ltd, including Proqis Digital & BTOES Insights which collectively is the world’s premier content and training platform for executives, with a particular focus in the Business Transformation & Operational Excellence Strategies (BTOES)
Registered Name: GLOBAL MEDIA RESEARCH LTD
Head Office: 50 Grosvenor Hill. London W1K 3QT. United Kingdom.
Place of Registration: England & Wales
Registered Office Address: 145-157 St John Street, London, EC1V 4PW, England, United Kingdom
Registered Number: 08771005
Contact Telephone Number: +44 203 435 8367 or +1 312 496 6621
Email: proqistraininginstitute@proqis.com
By Jose G. Saenz
By Jose G. Saenz
Latest news, tips and best practices.
Copyright 2023 Proqis®